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~person:"Kumar, Minu"
~type_genre:"Aufsatz im Buch"
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Enhancing knowledge development in marketing ; Vol. 21
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Aesthetic principles in product design and cognitive appraisals : predicting emotional responses to beauty
Kumar, Minu
- In:
The psychology of design : creating consumer appeal ; …
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(pp. 234-251)
.
2016
Persistent link: https://www.econbiz.de/10011593201
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Consumer value product design and its measure
Kumar, Minu
;
Noble, Charles H.
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2011
Persistent link: https://www.econbiz.de/10010191068
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