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~subject:"Product management"
~subject:"Marketing"
~person:"Goldenberg, Jacob"
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Product management
Marketing
Erfolgsfaktor
2
Innovation diffusion
2
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New product development
2
Product design
2
Produktentwicklung
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Goldenberg, Jacob
Albers, Sönke
4
Blonigen, Bruce A.
4
Eppinger, Steven D.
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Herrmann, Andreas
4
Knittel, Christopher R.
4
Knoblich, Hans
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Ulrich, Karl T.
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Che, Yeon-Koo
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Bieger, Thomas
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Chattopadhyay, Amitava
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Chen, Steven
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Chhajed, Dilip
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Chuhay, Roman
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Dahremöller, Carsten
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Faculty & research / Insead : working paper series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitiva
-
2011
Persistent link: https://www.econbiz.de/10009357346
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2
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
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