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~type_genre:"Hochschulschrift"
~person:"Wiedmann, Klaus-Peter"
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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
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2019
Persistent link: https://www.econbiz.de/10012041487
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Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
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2017
Persistent link: https://www.econbiz.de/10011793376
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Die Ermittlung von Kundenanforderungen und ihre Transformation in technologische Produktinnovationen in der frühen Phase der automobilen Produktentstehung
Pelka, Adam
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2018
Persistent link: https://www.econbiz.de/10011806590
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