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~person:"Herrmann, Andreas"
~person:"Huber, Frank"
~subject:"Luxury goods"
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Luxury goods
Brand image
34
Markenimage
34
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
14
Markenführung
14
Deutschland
13
Germany
13
Theorie
12
Theory
12
Beziehungsmarketing
8
Relationship marketing
8
Brand
7
Markenartikel
7
Estimation
6
Markenpolitik
6
Schätzung
6
Personality psychology
5
Persönlichkeitspsychologie
5
Corporate reputation
4
Firmenimage
4
Product design
4
Produktgestaltung
4
Verbraucherverhalten
4
Customer satisfaction
3
Emotion
3
Gender
3
Geschlecht
3
Kundenzufriedenheit
3
Automotive industry
2
Brand loyalty
2
Dienstleistung
2
Dienstleistungsqualität
2
Internal branding
2
Interne Markenführung
2
Kfz-Industrie
2
Luxusgut
2
Luxusgüter
2
Markenpersönlichkeit
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German
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Herrmann, Andreas
Huber, Frank
Phau, Ian
12
Shimul, Anwar Sadat
7
Wiedmann, Klaus-Peter
7
Valette-Florence, Pierre
6
Heine, Klaus
5
Hennigs, Nadine
5
Atwal, Glyn
4
Cui, Annie Peng
4
Dion, Delphine
4
Farooqi, Rahela
4
Godey, Bruno
4
Hudders, Liselot
4
Hyun, Sunghyup Sean
4
Jain, Sheetal
4
Park, Jungkun
4
Shahid, Shadma
4
Shukla, Paurav
4
Aiello, Gaetano
3
Baghi, Ilaria
3
Büttner, Miriam
3
Donvito, Raffaele
3
Gabrielli, Veronica
3
Grappi, Silvia
3
Gurzki, Hannes
3
Husain, Rehan
3
Hyun, Hyowon
3
Jain, Varsha
3
Kim, Hye-yŏng
3
Ko, Eunju
3
Lee, Yuri
3
Loureiro, Sandra Maria Correia
3
Pederzoli, Daniele
3
Powell, Shaun M.
3
Purohit, Sonal
3
Wüstefeld, Thomas
3
Yoon, Sukki
3
Adegbite, Emmanuel
2
Aeberhard, Marc
2
Ahmad, Amna
2
Ahn, Jiseon
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Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
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Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
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Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013516993
Saved in:
2
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Saved in:
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