//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Herrmann, Andreas"
~person:"Wiedmann, Klaus-Peter"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product image"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Brand image
30
Markenimage
30
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
13
Markenführung
13
Brand
8
Markenartikel
8
Luxury goods
7
Luxusgüter
7
Deutschland
5
Germany
5
Marketing management
5
Marketingmanagement
5
Product design
5
Produktgestaltung
5
Corporate reputation
4
Firmenimage
4
Beziehungsmarketing
3
Brand extension
3
Gender
3
Geschlecht
3
Markenpolitik
3
Markentransfer
3
Relationship marketing
3
Automotive industry
2
Internal branding
2
Interne Markenführung
2
Kfz-Industrie
2
Market research
2
Marktforschung
2
Mitarbeiter
2
Partial least squares
2
Partielle kleinste Quadrate
2
Perception
2
Theorie
2
Theory
2
Verhalten
2
Wahrnehmung
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
German
1
English
1
Author
All
Herrmann, Andreas
Wiedmann, Klaus-Peter
Bronnenberg, Bart J.
3
Gil Saura, Irene
3
Melewar, T. C.
3
Rempel, Jan Eric
3
Syverson, Chad
3
Aiello, Gaetano
2
Alsem, Karel Jan
2
Bamert, Thomas
2
Bang, Nguyen
2
Bauer, Hans H.
2
Ceyhan, Ayben
2
Cheah, Isaac
2
Dubé, Jean-Pierre
2
Gurzki, Hannes
2
Hammerschmidt, Maik
2
Jaffe, Eugene D.
2
Keller, Kevin Lane
2
Kost, Julia F.
2
Kostelijk, Erik
2
Kotler, Philip
2
Levy, Sidney J.
2
Nebenzahl, Israel D.
2
Phau, Ian
2
Schultz, Don E.
2
Seeger, Christof
2
Skimutis, Andrea
2
Stokburger, Gregor
2
Acikdilli, Gaye
1
Ahluwalia, Rohini
1
Ahmed, Ishfaq
1
Ailawadi, Kusum L.
1
Akdeniz, M. Billur
1
Akhtar, Pervaiz
1
Akitaya, Paula Borges Gomes
1
Al-Hajla, Ali Homaid
1
Al-Nashmi, Murad Mohammed
1
AlQassimi, Sarah
1
Albinsson, Pia A.
1
Alexander, Jacob
1
more ...
less ...
Published in...
All
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Commodity Branding : Skizzen zu einem markenwert-zentrierten Ansatz und empirische Hinweise zu dessen erfolgreicher Umsetzung
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 81-114)
.
2011
Persistent link: https://www.econbiz.de/10008701320
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->