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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising"
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Advertising
Brand image
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Consumer behaviour
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Bekk, Magdalena
1
Cohen, Justin
1
Faulkner, Margaret
1
Mayer, James Mark
1
Nguyen, Cathy
1
Peev, Plamen
1
Romaniuk, Jenni
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Spieß, Erika
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Spörrle, Matthias
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
22
Journal of marketing communications
20
International journal of advertising : the quarterly review of marketing communications
16
International journal of advertising : the review of marketing communications
15
Journal of advertising research
12
Journal of promotion management : JPM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
The journal of product & brand management
10
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Asia Pacific journal of marketing and logistics
5
Journal of current issues and research in advertising : JCIRA
5
Marketing : ZFP ; journal of research and management
5
Psychology & marketing
5
The journal of consumer marketing
5
Journal of advertising
4
Journal of international consumer marketing
4
Journal of retailing and consumer services
4
Vision : the journal of business perspective
4
International journal of consumer studies
3
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of euromarketing
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Asian Academy of Management journal : AAMJ
2
EuroMed journal of business
2
International business and economics research journal
2
International journal of business excellence : IJBEX
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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1
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
2
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
3
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
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