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~institution:"Verlag Dr. Kovač"
~institution:"Österreich / Bundesministerium für Verkehr, Innovation und Technologie"
~institution:"National Bureau of Economic Research"
~person:"Galeczka, Julia Sarah"
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Erfolgreiche Marketing-Kommunikation für numerische Produktattribute : wie die Objektivierung von Zahlen und Einheiten die Einstellung von Konsumenten beeinflusst
Galeczka, Julia Sarah
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2022
Persistent link: https://www.econbiz.de/10012671044
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