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~isPartOf:"Food policy : economics planning and politics of food and agriculture"
~isPartOf:"Journal of consumer research : JCR : an interdisciplinary bimonthly"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenimage"
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Brand related information as context : the impact of brand name characteristics on memory and choice
Samu, Sridhar
;
Krishnan, H. Shanker
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 456-470
Persistent link: https://www.econbiz.de/10008735693
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