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~subject:"E-commerce"
~subject:"Market research"
~person:"Chan-Olmsted, Silvia M."
~person:"Flavián Blanco, Carlos"
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Chan-Olmsted, Silvia M.
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Journal of consumer behaviour : an international research review
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Journal of marketing communications
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Choice confidence in the webrooming purchase process : the impact of online positive reviews and the motivation to touch
Flavián Blanco, Carlos
;
Gurrea Sarasa, Raquel
;
Orús, …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 459-476
Persistent link: https://www.econbiz.de/10011542361
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2
Branded product information search on the Web: the role of brand trust and credibility of online information sources
Lee, Chunsik
;
Kim, Junga
;
Chan-Olmsted, Silvia M.
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 355-374
Persistent link: https://www.econbiz.de/10009423359
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