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~subject:"Marketing management"
~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
Management science : journal of the Institute for Operations Research and the Management Sciences
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Modeling the impact of marketing information on consumer buying behavior in a matured marketing environment : an exploratory study of the Middle East consumers
Manickam, Sakkthivel A.
;
Sriraman, Bharath
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009738251
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