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isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Informationsverhalten"
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Ke, T. Tony
;
Shen, Zuo-Jun
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
62
(
2016
)
12
,
pp. 3576-3603
Persistent link: https://www.econbiz.de/10011626404
Saved in:
2
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
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