Kannan, P. K.; Pope, Barbara Kline; Jain, Sanjay - In: Marketing Science 28 (2009) 4, pp. 620-636
We examine the problem of how a content provider, specifically the National Academies Press (NAP), can optimally price the different forms of its product—print and PDF—that it sells online. Whereas products in the traditional product line generally tend to be substitutes, the different...