Markovitch, Dmitri G.; Golder, Peter N. - In: Marketing Science 27 (2008) 4, pp. 717-729
We evaluate whether stock prices can predict the sales takeoff and the long-term survival of firms at takeoff. We find that abnormal returns are strongly positive in the year prior to takeoff, thus suggesting an important signal of the takeoff. Moreover, we find that negative abnormal returns in...