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isPartOf:"Produktentwicklung"
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Product management
4
Produktmanagement
4
Innovation management
3
Innovationsmanagement
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KMU
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Klein- und Mittelbetrieb
2
Produktentwicklung
2
SME
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Theorie
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Aerospace industry
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Airbus Deutschland GmbH <Hamburg>
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Beziehungsmarketing
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Business economics
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Business process management
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Environmental management
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Luftfahrtindustrie
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Modularisierung
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Modularity
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Modularität
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Bader, Jens Jürgen
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Braun, Thomas E.
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Heßling, Thomas
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Kersten, Wolfgang
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Koeppen, Birgit
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Krause, Dieter
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Produktentwicklung
Journal of Product & Brand Management
90
SpringerLink / Bücher
44
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
European Journal of Marketing
17
Strategic Direction
17
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Journal of Consumer Marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
International Journal of Operations & Production Management
11
International Marketing Review
11
International journal of product lifecycle management : IJPLM
10
Marketing Intelligence & Planning
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing Science
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International Journal of Retail & Distribution Management
7
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Business & Industrial Marketing
7
The journal of product & brand management
7
Beiträge zum Produkt-Marketing
6
European journal of marketing : EJM
6
International journal of product development : IJPD
6
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ECONIS (ZBW)
4
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Modularisierung komplexer Produkte anhand technischer und betriebswirtchaftlicher Komponentenkopplungen
Koeppen, Birgit
-
2008
Persistent link: https://www.econbiz.de/10003648632
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2
Die Hauptstellgrößen des Produktzielmanagements am Beispiel der Automobilentwicklung
Bader, Jens Jürgen
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003597482
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3
Einführung der Integrierten Produktpolitik in kleinen und mittelständischen Unternehmen
Heßling, Thomas
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003406448
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4
Methodische Unterstützung der strategischen Produktplanung in einem mittelständisch geprägten Umfeld
Braun, Thomas E.
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003301746
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