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Product management
8
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1991-2006
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Strategic management journal
Journal of Product & Brand Management
90
SpringerLink / Bücher
44
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
European Journal of Marketing
17
Strategic Direction
17
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Journal of Consumer Marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
International Journal of Operations & Production Management
11
International Marketing Review
11
International journal of product lifecycle management : IJPLM
10
Marketing Intelligence & Planning
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing Science
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International Journal of Retail & Distribution Management
7
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Business & Industrial Marketing
7
The journal of product & brand management
7
Beiträge zum Produkt-Marketing
6
European journal of marketing : EJM
6
International journal of product development : IJPD
6
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1
Zooming in or zooming out : entrants' product portfolios in the nascent drone industry
Shermon, Anavir
;
Moeen, Mahka
- In:
Strategic management journal
43
(
2022
)
11
,
pp. 2217-2252
Persistent link: https://www.econbiz.de/10013466100
Saved in:
2
Product proliferation strategies and firm performance : the moderating role of product space complexity
Barroso, Alicia
;
Giarratana, Marco S.
- In:
Strategic management journal
34
(
2013
)
12
,
pp. 1435-1452
Persistent link: https://www.econbiz.de/10010208466
Saved in:
3
All experience is not created equal : learning, adapting, and focusing in product portfolio management
Eggers, J. P.
- In:
Strategic management journal
33
(
2012
)
3
,
pp. 315-335
Persistent link: https://www.econbiz.de/10009488146
Saved in:
4
The influence of prior industry affiliation on framing in nascent industries : the evolution of digital cameras
Benner, Mary
;
Tripsas, Mary
- In:
Strategic management journal
33
(
2012
)
3
,
pp. 277-302
Persistent link: https://www.econbiz.de/10009488158
Saved in:
5
How do young firms manage product portfolio complexity? The role of absorptive capacity and ambidexterity
Fernhaber, Stephanie A.
;
Patel, Pankaj
- In:
Strategic management journal
33
(
2012
)
13
,
pp. 1516-1539
Persistent link: https://www.econbiz.de/10009673940
Saved in:
6
Trying to become a different type of company : dynamic capability at Smith Corona
Danneels, Erwin
- In:
Strategic management journal
32
(
2011
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10008796962
Saved in:
7
The fit between product market strategy and business model: implications for firm performance
Zott, Christoph
;
Amit, Raphael
- In:
Strategic management journal
29
(
2008
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003630299
Saved in:
8
Product strategy and formal structure
Bart, Christopher K.
- In:
Strategic management journal
7
(
1986
)
4
,
pp. 293-312
Persistent link: https://www.econbiz.de/10003482043
Saved in:
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