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~subject:"Marches (Italy)"
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Marches (Italy)
Brand name
80
Markenname
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Brand management
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Markenführung
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Consumer preferences
15
Konsumentenpräferenzen
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Consumer behaviour
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Konsumentenverhalten
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Deutschland
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Germany
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Markenpolitik
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France
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Frankreich
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Brand
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Brand equity
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Europe
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Arzneimittel
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Brand architecture
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China
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English
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Bronnenberg, Bart J.
3
Dube, Jean-Pierre
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Dubé, Jean-Pierre
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Dubé, Jean-Pierre H.
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Annual review of economics
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ECONIS (ZBW)
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The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre H.
-
2016
Persistent link: https://www.econbiz.de/10011555990
Saved in:
2
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
- In:
Annual review of economics
9
(
2017
),
pp. 353-382
Persistent link: https://www.econbiz.de/10011911006
Saved in:
3
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dube, Jean-Pierre
-
2016
Persistent link: https://www.econbiz.de/10011586621
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