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subject:"Brand management"
~isPartOf:"Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank"
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Brand management
Eastern Europe
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Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
The journal of brand management : an international journal
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Journal of business research : JBR
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Working paper / National Bureau of Economic Research, Inc.
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Asia Pacific journal of marketing and logistics
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Marketing letters : a journal of research in marketing
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NBER Working Paper
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Ausgewählte Fragestellungen im internationalen Marketing
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Discussion papers in economics / Center for Economic Analysis, Department of Economics, University of Colorado at Boulder : Working paper
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European journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Jahrbuch des Instituts für Betriebswirtschaft der Westsächsischen Hochschule Zwickau
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economics & management strategy : JEMS
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international marketing
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Journal of international trade & commerce
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Journal of nonprofit & public sector marketing
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Journal of promotion management : innovations in planning and applied research
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Management international review : mir ; journal of international business
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Market : review for marketing theory and practice
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Effektives Branding in Mittel- und Südosteuropa
Kresbach, Georg
;
Petsche-Demmel, Simone
;
Schnider, Alexander
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 54-61)
.
2008
Persistent link: https://www.econbiz.de/10003725915
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