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Journal of international consumer marketing
International journal of advertising : the quarterly review of marketing communications
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Journal of promotion management : JPM
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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European journal of marketing : EJM
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Journal of current issues and research in advertising : JCIRA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Psychology & marketing
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The journal of brand management : an international journal
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The marketing review
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Advertising in new formats and media : current research and implications for marketers
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Breaking new ground in theory and practice
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Business horizons
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Cutting edge international research
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Engaging consumers through branded entertainment and convergent media
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Gabler Edition Wissenschaft
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Innovatives Markenmanagement
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International journal of arts management
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Indian business research
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Journal of business ethics : JOBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising
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Journal of electronic commerce research : JECR
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Journal of media business studies
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Medienmanagement und E-Business
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Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
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Destination as product placement : an advertising strategy to impact beliefs and behavioral intentions
Jung, Eunkyeong
;
Childs, Michelle
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 178-193
Persistent link: https://www.econbiz.de/10012259374
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