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~type_genre:"Arbeitspapier"
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Search: subject_exact:"Product placement"
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Product placement
11
Product Placement
10
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5
Werbewirkung
5
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3
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3
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3
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Arbeitspapier
Article in journal
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52
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Gabszewicz, Jean Jaskold
2
Laussel, Didier
2
Sonnac, Nathalie
2
Alcalde, José
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Bauer, Hans H.
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Breugelmans, Els
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Bryant, Melchior D.
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1
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Lennartz, Wolfgang
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1
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1
Ridder, Geert
1
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1
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1
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Thomas, Tessa
1
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1
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Working papers / Instituto Valenciano de Investigaciones Económicas
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
CORE discussion paper : DP
1
Discussion papers / UCL, Département des Sciences Economiques
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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1
SMC working papers series / SMC, Swiss Management Center
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
Working paper / Institute for Empirical Research in Economics, University of Zürich
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ECONIS (ZBW)
11
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1
Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Wegener, Katrin
-
2013
Persistent link: https://www.econbiz.de/10009741908
Saved in:
2
Fair school placement
Alcalde, José
;
Romero-Medina, Antonio
-
2011
Persistent link: https://www.econbiz.de/10009724933
Saved in:
3
Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Küster Boluda, Inés
;
Pardo, Elena
;
Suemanotham, Torpong
-
2010
Persistent link: https://www.econbiz.de/10008667046
Saved in:
4
Effects of advertising and product placement on television audiences
Wilbur, Kenneth C.
;
Sovinsky, Michelle
;
Ridder, Geert
-
2009
Persistent link: https://www.econbiz.de/10003942211
Saved in:
5
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2008
Persistent link: https://www.econbiz.de/10003781373
Saved in:
6
Patterns of concealed advertising in social network websites
Pustylnick, Igor
-
2011
Persistent link: https://www.econbiz.de/10009526950
Saved in:
7
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003732680
Saved in:
8
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
Saved in:
9
Effective product placement
Bauer, Hans H.
;
Neumann, Marcus M.
;
Bryant, Melchior D.
; …
-
2006
Persistent link: https://www.econbiz.de/10003381637
Saved in:
10
Shelf sequence and proximity effects on online grocery choices
Breugelmans, Els
;
Campo, Katia
;
Gijsbrechts, Els
-
2005
Persistent link: https://www.econbiz.de/10003319502
Saved in:
11
Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich
;
Wiedmann, Klaus-Peter
-
1987
Persistent link: https://www.econbiz.de/10013416631
Saved in:
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