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person:"Sung, Yongjun"
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Search: subject_exact:"Product placement"
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Product Placement
6
Product placement
6
Consumer behaviour
4
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USA
4
United States
4
South Korea
2
Südkorea
2
Advertising
1
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Sung, Yongjun
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Lehu, Jean-Marc
9
Naderer, Brigitte
8
Russell, Cristel Antonia
8
Bressoud, Etienne
7
Chen, Huan
7
Boerman, Sophie C.
6
Chan, Fanny Fong Yee
6
Hudders, Liselot
6
Tessitore, Tina
6
Balasubramanian, Siva Kumar
5
Cauberghe, Verolien
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Lowe, Ben
5
Schramm, Holger
5
Verhellen, Yann
5
Auer, Manfred
4
Avramova, Yana R.
4
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Natarajan, Thamaraiselvan
4
Patwardhan, Hemant
4
Petrovici, Dan
4
Pillai, Deepa
4
Redondo, Ignacio
4
Sabour, Nadia I.
4
Uslay, Can
4
Alcalde, José
3
Burmann, Christoph
3
Cauberghe, Veroline
3
Coker, Kesha K.
3
Corniani, Margherita
3
Gabszewicz, Jean Jaskold
3
Harbrücker, Ulrich
3
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
6
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1
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
2
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
3
Understanding attitudes toward and behaviors in response to product placement : a consumer socialization framework
De Gregorio, Federico
;
Sung, Yongjun
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003962683
Saved in:
4
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
5
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
6
New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun
;
De Gregorio, Federico
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
Saved in:
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