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~subject:"Brand management"
~subject:"Product design"
~person:"Koppelmann, Udo"
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Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
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ECONIS (ZBW)
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Produktinnovation oder Produktpflege? : Überlegungen zu Strategiealternativen
Koppelmann, Udo
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 465-479)
.
2002
Persistent link: https://www.econbiz.de/10001653325
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Produktmarketing : Entscheidungsgrundlagen für Produktmanager
Koppelmann, Udo
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2001
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6., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014274199
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