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~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Product portfolio"
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Brand management
Product management
557
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557
Theorie
87
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87
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83
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72
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72
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70
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70
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68
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67
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60
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60
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55
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55
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49
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47
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39
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31
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European economic review : EER
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1
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1
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ECONIS (ZBW)
16
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16
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date (oldest first)
1
A model of product portfolio design : guiding consumer search through brand positioning
Ke, T. Tony
;
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science
42
(
2023
)
6
,
pp. 1101-1124
Persistent link: https://www.econbiz.de/10014436761
Saved in:
2
The role of brand loyalty & image development integrated with brand awareness, service quality, product strategy & price strategy : an persfective Asia
Harlie, M.
;
Periyadi
;
Zulfikar, Rizka
;
Permana, Yudi
- In:
International journal of management innovation systems …
6
(
2021
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012647926
Saved in:
3
Unifying customer, product and brand performance management
Heldt, Rodrigo
;
Silveira, Cleo Schmitt
;
Luce, Fernando Bins
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10013369879
Saved in:
4
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
5
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
6
Kurdola : product portfolio decision
Mukherjee, Jaydeep
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10011343465
Saved in:
7
Perspective : the evolution of R&D conduct in the pharmaceutical industry
Schramm, Mary E.
;
Hu, Michael Y.
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 203-213
Persistent link: https://www.econbiz.de/10010211442
Saved in:
8
Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas
;
Henneberg, Stephan
;
Landwehr, Jan …
- In:
Total quality management & business excellence : an …
21
(
2010
)
9/10
,
pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
Saved in:
9
To change or not to change : how regulatory focus affects change in dyadic decision-making
Spanjol, Jelena
;
Tam, Leona
- In:
Creativity and innovation management
19
(
2010
)
4
,
pp. 346-363
Persistent link: https://www.econbiz.de/10008760060
Saved in:
10
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng
;
Nakamoto, Kent
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
Saved in:
11
Brand portfolio options for the UK retail banks
Harris, Greg
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
3
,
pp. 249-256
Persistent link: https://www.econbiz.de/10003470315
Saved in:
12
Globale Markennamen : Erfolgsfaktoren und Strategien
Gelbrich, Katja
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
36
(
2007
)
8
,
pp. 380-386
Persistent link: https://www.econbiz.de/10003520555
Saved in:
13
Product customization
Bernhardt, Dan
;
Liu, Qihong
;
Serfes, Konstantinos
- In:
European economic review : EER
51
(
2007
)
6
,
pp. 1396-1422
Persistent link: https://www.econbiz.de/10003565483
Saved in:
14
Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A.
;
Hultink, Erik J.
;
Diamantopoulos, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 340-356
Persistent link: https://www.econbiz.de/10003531752
Saved in:
15
Schenkverhalten, Geschenkkaufverhalten und Implikationen für den Handel
Foscht, Thomas
;
Swoboda, Bernhard
;
Flecker, Johannes
- In:
Handelsforschung
19
(
2005
),
pp. 279-297
Persistent link: https://www.econbiz.de/10003288000
Saved in:
16
Ein Ansatz zur werteorientierten Markenpositionierung am Beispiel von Mobilitätsmarken
Herrmann, Andreas
;
Hoffmann, Nicole
;
Huber, Frank
- In:
Zeitschrift für Verkehrswissenschaft : ZfV
75
(
2004
)
2
,
pp. 81-109
Persistent link: https://www.econbiz.de/10002188242
Saved in:
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