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subject:"Product design"
~person:"Vervaeke, Monique"
~person:"Goldenberg, Jacob"
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Product design
Product management
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4
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2
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2
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2
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Vervaeke, Monique
Goldenberg, Jacob
Albers, Sönke
4
Blonigen, Bruce A.
4
Eppinger, Steven D.
4
Knittel, Christopher R.
4
Soderbery, Anson
4
Ulrich, Karl T.
4
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3
Sinha, Indrajit
3
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2
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Ćwiklicki, Marek
2
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1
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Faculty & research / Insead : working paper series
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Routledge studies in innovation, organization and technology
1
Working on innovation
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitiva
-
2011
Persistent link: https://www.econbiz.de/10009357346
Saved in:
2
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
3
From watching the markets to making trends : the role of industrial designers in competitive strategies
Vervaeke, Monique
- In:
Working on innovation
,
(pp. 42-71)
.
2010
Persistent link: https://www.econbiz.de/10003884954
Saved in:
4
Working on innovation
Midler, Christophe
(
contributor
);
Minguet, Guy
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003805947
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