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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Product management
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3
Supplier relationship management
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Internationales Marketing
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Fürst, Andreas
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Kapletia, Dharm
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Laanti, Riku
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Li, Ling-yee
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Industrial marketing management : the international journal for industrial and high-tech firms
The PDMA handbook of new product development
36
SpringerLink / Bücher
33
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Discussion paper / Centre for Economic Policy Research
12
Springer eBook Collection / Business and Economics
12
Harvard business review : HBR
11
Strategic management journal
11
International journal of product lifecycle management : IJPLM
10
International journal of production economics
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Journal of Product & Brand Management
9
Journal of business research : JBR
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
8
Journal of economics & management strategy : JEMS
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of production research
7
Journal of the Academy of Marketing Science
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of Consumer Marketing
6
Journal of business strategy
6
Journal of marketing
6
Lehrbuch
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
The journal of product & brand management
6
Beiträge zum Produkt-Marketing
5
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
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Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
2
Factors that reduce rigid product adaptation decisions : the case of exporting firms in China
Li, Ling-yee
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 531-537
Persistent link: https://www.econbiz.de/10003983980
Saved in:
3
Migrating from products to solutions : an exploration of system support in the UK defense industry
Kapletia, Dharm
;
Probert, David
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 582-592
Persistent link: https://www.econbiz.de/10003983989
Saved in:
4
The moderating effects of market orientation and launch proficiency on the product advantage-performance relationship
Hsieh, Ming-Hung
;
Tsai, Kuen-hung
;
Wang, Jun-Ren
- In:
Industrial marketing management : the international …
37
(
2008
)
5
,
pp. 580-592
Persistent link: https://www.econbiz.de/10003736676
Saved in:
5
The globalization strategies of business-to-business born global firms in the wireless technology industry
Laanti, Riku
;
Gabrielsson, Mika
;
Gabrielsson, Peter
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1104-1117
Persistent link: https://www.econbiz.de/10003555955
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