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subject:"USA"
~person:"Lehmann, Donald R."
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Lehmann, Donald R.
Bernard, Andrew B.
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Redding, Stephen
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Schott, Peter K.
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Bilbiie, Florin Ovidiu
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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Product management
Lehmann, Donald R.
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2005
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4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10002070967
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Product management
Lehmann, Donald R.
;
Winer, Russell S.
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2002
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3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001557613
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