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subject:"Marktforschung"
~isPartOf:"Journal of the Market Research Society : JMRS"
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The psychology of product testing and its relationship to objective scientific measures
Callingham, Martin
- In:
Journal of the Market Research Society : JMRS
30
(
1988
)
3
,
pp. 247-266
Persistent link: https://www.econbiz.de/10001048805
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