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~isPartOf:"Journal of retailing and consumer services"
~person:"Bao, Yeqing"
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Product difficulty incongruity and consumer evaluations of brand extensions
Bao, Yeqing
;
Sheng, Shibin
;
Nkwocha, Innocent
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 340-348
Persistent link: https://www.econbiz.de/10008654248
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