Xiao, Tiaojun; Xu, Tiantian - In: International Journal of Production Economics 156 (2014) C, pp. 305-315
We study the pricing and product line strategy of a risk-averse manufacturer who sells her products through a risk-averse retailer. We identify the conditions under which the manufacturer extends her product line or replaces the old product with a new product, and find that (i) a higher...