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~subject:"Evaluation"
~language:"eng"
~person:"Netemeyer, Richard G."
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The impact of a new retail brand in-store boutique and its perceived fit with the parent retail brand on store performance and customer spending
Netemeyer, Richard G.
;
Heilman, Carrie M.
;
Maxham, …
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10009707165
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