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~subject:"Evaluation"
~subject:"Beziehungsmarketing"
~person:"Chen, Yuangao"
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
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