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~subject:"Evaluation"
~subject:"Markenimage"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Evaluation
Markenimage
Brand extension
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
17
The journal of product & brand management
13
The journal of brand management : an international journal
11
Psychology & marketing
10
Journal of the Academy of Marketing Science
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European journal of marketing : EJM
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Brand management ; Vol. 3
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Journal of marketing
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Journal of marketing management : MM
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Marketing letters : a journal of research in marketing
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The IUP journal of brand management : IJBRM
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Journal of retailing and consumer services
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The journal of consumer marketing
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Innovatives Markenmanagement
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International journal of sports marketing & sponsorship
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Journal of international consumer marketing
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Journal of marketing research : JMR
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Journal of retailing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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Vision : the journal of business perspective
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal
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European research on management and business economics
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Fashion branding and communication : core strategies of European luxury brands
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Global business review
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business economics : JBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of fashion marketing and management
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Journal of international marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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1
Riding coattails : when co-branding helps versus hurts less-known brands
Cunha, Marcus
;
Forehand, Mark R.
;
Angle, Justin W.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1284-1300
Persistent link: https://www.econbiz.de/10010490116
Saved in:
2
Brand tourists : how non-core users enhance the brand image by eliciting pride
Bellezza, Silvia
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 397-417
Persistent link: https://www.econbiz.de/10010401128
Saved in:
3
Brands as product coordinators : matching brands make joint consumption experiences more enjoyable
Rahinel, Ryan
;
Redden, Joseph P.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1290-1299
Persistent link: https://www.econbiz.de/10009740312
Saved in:
4
When brands seem human, do humans act like brands? : automatic behavioral priming effects of brand anthropomorphism
Aggarwal, Pankaj
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 307-323
Persistent link: https://www.econbiz.de/10009581293
Saved in:
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