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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~subject:"Konsumgut"
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Konsumgut
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Neuprodukterfolg bei kurzlebigen Konsumgütern : eine empirische Analyse der Erfolgsfaktoren von Markentransfers
Völckner, Franziska
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2003
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1. Aufl.
Persistent link: https://www.econbiz.de/10001825907
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