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person:"Altuna, Oylum Korkut"
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The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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Which category to extend to : product or service?
Arslan, F. Müge
;
Altuna, Oylum Korkut
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 359-376
Persistent link: https://www.econbiz.de/10009511237
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The effect of brand extensions on product brand image
Arslan, F. Müge
;
Altuna, Oylum Korkut
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 170-180
Persistent link: https://www.econbiz.de/10003993642
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