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person:"Burton, Suzan"
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Search: subject_exact:"Product-line extension"
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Brand extension
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Burton, Suzan
Völckner, Franziska
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International journal of business excellence
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The journal of consumer marketing
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ECONIS (ZBW)
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Towards a better understanding of factors affecting transfer of brand associations
Boisvert, Jean
;
Burton, Suzan
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10009009744
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2
The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations
Boisvert, Jean
;
Burton, Suzan
- In:
International journal of business excellence
2
(
2009
)
3/4
,
pp. 346-359
Persistent link: https://www.econbiz.de/10003879604
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