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isPartOf:"The journal of business & industrial marketing"
~subject:"B2B services"
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Search: subject_exact:"Produktbegleitende Dienstleistung"
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research
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Journal of the Academy of Marketing Science
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Multi-homing in B2B services : a psychological perspective
Manchanda, Mohit
;
Deb, Madhurima
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2116-2140
Persistent link: https://www.econbiz.de/10013455384
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2
Service process modularization and modular strategies
Carlborg, Per
;
Kindström, Daniel
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10010382815
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3
Sales activity systematization and performance : differences between product and service firms
Parvinen, Petri
;
Aspara, Jaakko
;
Kajalo, Sami
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 494-505
Persistent link: https://www.econbiz.de/10009790089
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