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~person:"Heitmann, Mark"
~person:"Loch, Christoph H."
~subject:"Automotive industry"
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Search: subject_exact:"Produktdesign"
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Heitmann, Mark
Loch, Christoph H.
Herrmann, Andreas
5
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2
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1
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ECONIS (ZBW)
7
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1
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
2
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
Saved in:
3
Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben
;
Herrmann, Andreas
;
Heitmann, Mark
;
Einhorn, …
- In:
Journal of business economics : JBE
78
(
2008
)
10
,
pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
Saved in:
4
Automobilwahl online : Gestaltung des Car-Konfigurators unter Berücksichtigung des individuellen Entscheidungsverhaltens
Herrmann, Andreas
;
Heitmann, Mark
;
Brandenberg, Andreas
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10003462203
Saved in:
5
Quo vadis, automative industry? : A vision of possible industry transformations
Seidel, Markus
(
contributor
);
Loch, Christoph H.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003364464
Saved in:
6
Quo vadis, automotive industry? : A vision of possible industry transformations
Seidel, Markus
(
contributor
);
Loch, Christoph H.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002395498
Saved in:
7
Preliminary information, interdependence and task concurrency in product development
Terwiesch, Christian
;
Loch, Christoph H.
;
De Meyer, Arnoud
-
2000
-
Rev. version of 98/53/TM
Persistent link: https://www.econbiz.de/10001508950
Saved in:
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