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~subject:"Markenführung"
~person:"Wiedmann, Klaus-Peter"
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Markenführung
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Wiedmann, Klaus-Peter
Albers, Sönke
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
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2
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
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3
Produktbewertungen im Internet : eine empirische Studie zum Einfluss von Onlinerezensionen auf die Markenwahrnehmung und das Konsumentenverhalten
Wiedmann, Klaus-Peter
;
Behrens, Stefan
;
Materna, Jennifer
-
2011
Persistent link: https://www.econbiz.de/10009125226
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