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subject:"Produktentwicklung"
~subject:"Automotive industry"
~person:"Homburg, Christian"
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Produktentwicklung
Automotive industry
Product design
4
Produktgestaltung
4
Börsenkurs
2
Consumer behaviour
2
Consumer electronics
2
Firm value
2
Kfz-Industrie
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Konsumentenverhalten
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Welt
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Aesthetics
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Brand image
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Industriedesign
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Shareholder value
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aesthetics
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consumer behavior
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functionality
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product design
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Homburg, Christian
Sosa, Manuel
14
Eppinger, Steven D.
12
Ulrich, Karl T.
11
Chan, Tian Heong
9
Leifer, Larry
6
Mihm, Jürgen
6
Dahl, Darren W.
5
Herrmann, Andreas
5
Herstatt, Cornelius
5
Landwehr, Jan Rüdiger
5
Mital, Anil
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Blonigen, Bruce A.
4
Brenner, Walter
4
Czarnitzki, Dirk
4
Dell'Era, Claudio
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Goswami, Mohit
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Heitmann, Mark
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Khan, B. Zorina
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Knittel, Christopher R.
4
Kohlbacher, Florian
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Lin, Jun
4
Meinel, Christoph
4
Niedderer, Kristina
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Soderbery, Anson
4
Swan, K. Scott
4
Wrigley, Cara
4
Arora, Aniket
3
Bauer, Hans H.
3
Beckman, Sara L.
3
Borsato, Milton
3
Chattopadhyay, Amitava
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Chen, Chialin
3
Eckert, Claudia
3
Ehrlenspiel, Klaus
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Foscht, Thomas
3
Fujimoto, Takahiro
3
Gokpinar, Bilal
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Journal of marketing
1
Marketing : value creation or value destruction?
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Produktdesign : eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von Konsumenten
Schwemmle, Martin
-
2016
Persistent link: https://www.econbiz.de/10011451280
Saved in:
2
In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten
;
Schöler, Lisa
;
Homburg, Christian
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
Saved in:
3
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
4
In the eye of the beholder? : the effect of product appearance on shareholder value
Homburg, Christian
;
Bornemann, Torsten
;
Schöler, Lisa
- In:
Marketing : value creation or value destruction?
.
2013
Persistent link: https://www.econbiz.de/10009675541
Saved in:
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