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Modern perspectives on entrepreneurship : [the latest advances in entrepreneurship research by some of the leading minds in the field]
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Product differentiation and market segmentation as alternative marketing strategies
Smith, Wendell R.
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2009
Persistent link: https://www.econbiz.de/10003836092
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Brand salience versus brand image : two theories of advertising effectiveness
Miller, Stephen
;
Berry, Lisette
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2009
Persistent link: https://www.econbiz.de/10003784863
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3
Entry barriers and entry strategies
Spulber, Daniel F.
- In:
Modern perspectives on entrepreneurship : [the latest …
,
(pp. 69-90)
.
2006
Persistent link: https://www.econbiz.de/10003875440
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