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Search: subject_exact:"Produktentstehung"
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Consumer behaviour
Produktentwicklung
40
New product development
28
Innovationsmanagement
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Innovation management
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Automotive industry
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Deutschland
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Germany
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Elderly people
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Electric vehicle
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Arnold, Christian
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Journal of business research : JBR
33
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Springer Proceedings in Business and Economics
10
SpringerLink / Bücher
10
International journal of innovation management
8
International journal of technology marketing : IJTMkt
8
Research policy : policy, management and economic studies of science, technology and innovation
7
Springer eBook Collection
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Technological forecasting & social change : an international journal
7
International journal of product development : IJPD
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Journal of international consumer marketing
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Journal of strategic marketing
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European journal of innovation management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
International journal of innovation and technology management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing theory and practice
4
The journal of consumer marketing
4
Australasian marketing journal
3
European journal of innovation management
3
European journal of marketing
3
Folia oeconomica Stetinensia : FOS
3
Harvard business review : HBR
3
IEEE transactions on engineering management : EM
3
International journal of product lifecycle management : IJPLM
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ECONIS (ZBW)
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1
The cultural influence on mass customization
Wabia, Carolin
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2020
Persistent link: https://www.econbiz.de/10012234738
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2
Produktdesign : eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von Konsumenten
Schwemmle, Martin
-
2016
Persistent link: https://www.econbiz.de/10011451280
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3
Ubiquitärer E-Service für Konsumenten : die Perspektive der Theorie psychologischer Reaktanz
Arnold, Christian
-
2015
Persistent link: https://www.econbiz.de/10010497639
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4
Preisgestaltung im Neuproduktkontext : eine Analyse der Kundenwahrnehmungen und des organisationalen Entscheidungsprozesses
Feurer, Sven
-
2015
Persistent link: https://www.econbiz.de/10010460785
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