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person:"Urban, Glen L."
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Produktgestaltung
6
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Urban, Glen L.
Herrmann, Andreas
20
Sosa, Manuel
17
Thisse, Jacques-François
15
Verganti, Roberto
15
Dell'Era, Claudio
14
Anderson, Simon P.
13
Koppelmann, Udo
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Orth, Ulrich R.
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Chhajed, Dilip
11
Chan, Tian Heong
10
Eppinger, Steven D.
10
Landwehr, Jan Rüdiger
10
Schreier, Martin
10
Spence, Charles
10
Dahl, Darren W.
9
Mihm, Jürgen
9
Palma, André de
9
Tsafarakis, Stelios
9
Baldwin, Carliss Y.
8
Bauer, Hans H.
8
Heitmann, Mark
8
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8
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8
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8
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8
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8
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8
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8
Toktay, L. Beril
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Ulrich, Karl T.
8
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7
Chen, Ying-Ju
7
Clune, Stephen
7
Eichner, Thomas
7
Grossman, Gene M.
7
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7
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7
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Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Prentice-Hall international series in management
1
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ECONIS (ZBW)
6
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1
Essentials of new product management
Urban, Glen L.
-
1987
Persistent link: https://www.econbiz.de/10013474674
Saved in:
2
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
3
Pre-test-market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
- In:
Journal of marketing research : JMR
15
(
1978
)
2
,
pp. 171-191
Persistent link: https://www.econbiz.de/10002828966
Saved in:
4
Evolutionary model building
Urban, Glen L.
;
Karash, Richard
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 62-66
Persistent link: https://www.econbiz.de/10002943383
Saved in:
5
A mathematical modeling approach to product line decisions
Urban, Glen L.
- In:
Journal of marketing research : JMR
6
(
1969
)
1
,
pp. 40-47
Persistent link: https://www.econbiz.de/10002943395
Saved in:
6
Perceptor : a model for product positioning
Urban, Glen L.
- In:
Management science : journal of the Institute for …
21
(
1975
)
8
,
pp. 858-871
Persistent link: https://www.econbiz.de/10002943411
Saved in:
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