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~person:"Fischer, Peter Mathias"
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Designation of origin
5
Herkunftsbezeichnung
5
Schweiz
3
Switzerland
3
Brand image
2
Consumer behaviour
2
Deutschland
2
Germany
2
Konsumentenverhalten
2
Markenimage
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Consumer ethnocentrism
1
Controlled experiment
1
Country-of-origin
1
Ethnic group
1
Ethnische Gruppe
1
Imagewerbung
1
International marketing
1
Internationales Marketing
1
Markenwert
1
Marketing management
1
Marketingmanagement
1
National culture
1
National identity
1
Nationalkultur
1
Perception
1
Product ethnicity
1
Regionales Marketing
1
Rules of origin
1
Spotlight and floodlight analysis
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Ursprungsregeln
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Wahrnehmung
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German
4
English
1
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Fischer, Peter Mathias
Krishna, Kala
22
Diamantopoulos, Adamantios
20
Hayakawa, Kazunobu
19
Cadot, Olivier
18
De Melo, Jaime
16
Bruwer, Johan
15
Mattoo, Aaditya
15
Giraldi, Janaina de Moura Engracia
12
Medalla, Erlinda M.
12
Papadopoulos, Nicolas G.
12
Estevadeordal, Antoni
11
Huysmans, Martijn
10
Ju, Jiandong
10
Stepchenkova, Svetlana
10
Inama, Stefano
9
Krueger, Anne O.
9
Magnusson, Peter
9
Mukunoki, Hiroshi
9
Phau, Ian
9
Wey, Christian
9
Aichner, Thomas
8
Alvarez, Maria D.
8
Balabanis, George
8
Blakeney, Michael
8
Brenton, Paul
8
De Nisco, Alessandro
8
Fischer, Wolfgang Chr.
8
Haucap, Justus
8
Lee, Richard
8
Menapace, Luisa
8
Portugal-Pérez, Alberto
8
Roy, Devesh
8
Subramanian, Arvind
8
Westjohn, Stanford A.
8
Astous, Alain d'
7
Benner, Eckhard
7
Chen, Maggie Xiaoyang
7
Grebitus, Carola
7
Grote, Ulrike
7
Heslop, Louise A.
7
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Institution
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htp St. Gallen Managementberatung AG
2
Jung von Matt AG <Hamburg>
1
Universität St. Gallen / Institut für Marketing
1
Published in...
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Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
5
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1
Disentangling country-of-origin effects : the interplay of product ethnicity, national identity, and consumer ethnocentrism
Fischer, Peter Mathias
;
Zeugner-Roth, Katharina P.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10011675154
Saved in:
2
Marke Deutschland : Image und Mehrwert im internationalen Marketing ; Empirische Ergebnisse
Feige, Stephan
;
Fischer, Peter Mathias
;
Mahrenholz, …
-
2014
Persistent link: https://www.econbiz.de/10014290890
Saved in:
3
Swissness worldwide 2013 : Image und internationaler Mehrwert der Marke Schweiz ; eine Studie der ...
Feige, Stephan
;
Fischer, Peter Mathias
;
Matt, Dominique von
-
2013
Persistent link: https://www.econbiz.de/10010241005
Saved in:
4
Swissness Worldwide 2010 : ein Studie der htp St. Gallen Managementberatung und des Instituts für Marketing and der Universität St. Gallen (HSG) in Zusammenarbeit mit McCann Erikso...
Feige, Stephan
;
Fischer, Peter Mathias
;
Reinecke, Sven
-
2010
Persistent link: https://www.econbiz.de/10009751976
Saved in:
5
Swiss made vs. Made in Germany : Kaufentscheidung nach Herkunftsland
Reinecke, Sven
;
Feige, Stephan
;
Fischer, Peter Mathias
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 43-47
Persistent link: https://www.econbiz.de/10003803936
Saved in:
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