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person:"Calantone, Roger J."
~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
New product development
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Produktentwicklung
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Innovation
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USA
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Innovationsmanagement
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Calantone, Roger J.
DeBrentani, Ulrike
3
Hervás-Oliver, José-Luis
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Kim, Namwoon
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Kleinschmidt, Elko J.
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Lew, Yong Kyu
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O'Cass, Aron
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Sempere-Ripoll, Francisca
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Sok, Phyra
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Song, Michael
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Zhao, Xiande
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Salomo, Sören
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Selove, Matthew
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Sinkovics, Rudolf R.
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Tikkanen, Henrikki
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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A search for theoretical plurality in new product launch
Calantone, Roger J.
;
Molina-Castillo, Francisco-Jose
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10010519595
Saved in:
2
Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10003900697
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