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~person:"Nufer, Gerd"
~subject:"Event-Marketing"
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Event-Marketing
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Nufer, Gerd
Drengner, Jan
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Jahrbuch der Absatz- und Verbrauchsforschung
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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1
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
Saved in:
2
Imagetransfer durch Event-Marketing : Grundlagen, Modell, Bedingungen und Konsequenzen
Nufer, Gerd
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 89-107)
.
2010
Persistent link: https://www.econbiz.de/10008654334
Saved in:
3
Der Imagegetransfer im Event-Marketing
Nufer, Gerd
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10001949512
Saved in:
4
Wirkungen von Event-Marketing : theoretische Fundierung und empirische Analyse
Nufer, Gerd
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001627873
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