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~subject:"Germany"
~subject:"Format transfer"
~person:"Swoboda, Bernhard"
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Format transfer
Brand management
11
Markenführung
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10
Consumer behaviour
8
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8
Einzelhandel
7
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Swoboda, Bernhard
Burmann, Christoph
16
Huber, Frank
12
Bauer, Hans H.
11
Baumgarth, Carsten
8
Esch, Franz-Rudolf
7
Regier, Stefanie
6
Schmidt, Holger J.
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Meffert, Heribert
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Sattler, Henrik
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Vollhardt, Kai
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Albers, Sönke
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Bentele, Günter
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Cleff, Thomas
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Hoepfner, Jörg
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Walter, Nadine
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Bald, Thorsten
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Sauer, Nicola E.
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
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Handelsforschung
1
International marketing review
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ECONIS (ZBW)
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International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
2
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Saved in:
3
Markendehnung von Handelsmarken : Ergebnisse einer explorativen Studie
Swoboda, Bernhard
;
Samadi, Sara
;
Foscht, Thomas
- In:
Handelsforschung
19
(
2005
),
pp. 145-166
Persistent link: https://www.econbiz.de/10003287986
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