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~subject:"Germany"
~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"Psychology & marketing"
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Brand image
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Consumer behaviour
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Konsumentenverhalten
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Aufsatz in Zeitschrift
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Albrecht, Carmen-Maria
1
Bauer, Hans H.
1
Haber, Tobias E.
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Neumann, Marcus M.
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Schöntag, Katja
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Teichert, Thorsten
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Psychology & marketing
The journal of brand management : an international journal
5
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
Die Betriebswirtschaft : DBW
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Journal of business economics : JBE
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JMM : the international journal on media management
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Schmalenbach business review : sbr
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Asia Pacific journal of marketing and logistics
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Bangladesh journal of political economy
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Betriebs-Berater : BB
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Business strategy and the environment
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Central European business review : CEBR
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Corporate communications : an international journal
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Corporate reputation review
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European journal of marketing : EJM
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European management journal
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Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
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International journal of consumer studies
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International journal of management and economics
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International journal of sport management and marketing : IJSMM
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International marketing review
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International review on public and non-profit marketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of customer behaviour
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Journal of euromarketing
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Journal of hospitality marketing & management
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Journal of international food & agribusiness marketing
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Journal of international food & agribusiness marketing : JIFAM
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ECONIS (ZBW)
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The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
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2
Exploring consumer knowledge structures using associative network analysis
Teichert, Thorsten
;
Schöntag, Katja
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 369-398
Persistent link: https://www.econbiz.de/10003963757
Saved in:
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