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~subject:"Germany"
~type_genre:"Aufsatz in Zeitschrift"
~person:"Burmann, Christoph"
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Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
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2
Das Branchenimage als Determinante des Unternehmensmarkenimages
Burmann, Christoph
;
Schaefer, Katharina
- In:
Die Betriebswirtschaft : DBW
67
(
2007
)
2
,
pp. 135-152
Persistent link: https://www.econbiz.de/10003436620
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