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person:"Leischnig, Alexander"
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7
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7
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Leischnig, Alexander
Burmann, Christoph
71
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
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Huber, Frank
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Bang, Nguyen
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Sattler, Henrik
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Usman, Osly
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Foroudi, Pantea
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Japutra, Arnold
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Fetscherin, Marc
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Sarkar, Abhigyan
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Christodoulides, George
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King, Ceridwyn
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Wiedmann, Klaus-Peter
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Ekinci, Yuksel
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Gupta, Suraksha
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Gil Saura, Irene
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Park, C. Whan
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Paul, Justin
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Pelsmacker, Patrick de
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Sreejesh, S.
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Consumer brand relationships : meaning, measuring, managing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
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ECONIS (ZBW)
7
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1
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
2
On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Bjoern S.
;
Leischnig, Alexander
;
Muller, Brigitte
; …
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 808-820
Persistent link: https://www.econbiz.de/10011307825
Saved in:
3
Brands you can rely on! : an empirical investigation of brand credibility in services
Leischnig, Alexander
;
Geigenmüller, Anja
;
Enke, Margit
- In:
Schmalenbach business review : sbr
64
(
2012
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10009419591
Saved in:
4
Wie wichtig sind Marken bei Commodities? : eine konzeptionelle Analyse
Leischnig, Alexander
;
Geigenmüller, Anja
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 115-132)
.
2011
Persistent link: https://www.econbiz.de/10008701319
Saved in:
5
Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : an empirical examination
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 218-223
Persistent link: https://www.econbiz.de/10009158887
Saved in:
6
Brand stability as a signaling phenomen : an empirical investigation in industrial markets
Leischnig, Alexander
;
Enke, Margit
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 116-1122
Persistent link: https://www.econbiz.de/10009490241
Saved in:
7
Do shopping events promote retail brands?
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 619-634
Persistent link: https://www.econbiz.de/10009273250
Saved in:
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