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subject:"Markentransfer"
~isPartOf:"Gabler Edition Wissenschaft / Werbe- und Markenforschung"
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Markentransfer
Brand
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Brand image
2
Brand management
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Deutschland
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Erfolgsfaktor
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Germany
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Markenartikel
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Markenführung
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Markenimage
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German
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Mahnik, Nina
2
Mayerhofer, Wolfgang
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Ludwig-Mayerhofer, Wolfgang
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Gabler Edition Wissenschaft / Werbe- und Markenforschung
Journal of business research : JBR
17
The journal of product & brand management
13
The journal of brand management : an international journal
11
Psychology & marketing
9
European journal of marketing : EJM
7
Journal of the Academy of Marketing Science
7
Brand management ; Vol. 3
6
Journal of marketing
5
The IUP journal of brand management : IJBRM
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
Research
4
The journal of consumer marketing
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Innovatives Markenmanagement
3
International journal of sports marketing & sponsorship
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
Vision : the journal of business perspective
3
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Global business review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business economics : JBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of international marketing
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
;
Mayerhofer, Wolfgang
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003338650
Saved in:
2
Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
;
Mayerhofer, Wolfgang
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515135
Saved in:
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