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Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
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ed.
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Christodoulides, George
(
ed.
)
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2017
Persistent link: https://www.econbiz.de/10011778285
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The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
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Pitt, Leyland F.
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2016
Persistent link: https://www.econbiz.de/10011606992
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